tagscas.blogg.se - Digital brand activation examples

Creating buyer personas can be a huge help in this area.

That’s why you need to take the time to research the demographics, interests, wants, likes, dislikes and traits of your ideal customer. It’s a known fact in marketing that customers prefer to engage with marketing that is tailored to them. What is a brand without its audience? Before taking a random guess with no research or evidence to back it up, it’s important to understand who your audience is so you can meet their needs. 2) Make sure you know who your audience is A good way of doing this is by taking part in brand immersion to really get to the nitty-gritty of your value and how you want to position yourself. Let’s take a look at some top-level thoughts on how to get that strategy in place: 1) Make sure you know who your brand isīefore jumping in, you need to make sure you’re clear on who your brand is and what it stands for. If you want to make a buzz around your brand and get people talking, activation is a good place to start.

Releasing a social distancing teapot during the height of COVID restrictions.

Using born and bred Yorkshire man, Sean Bean, to star in one of their campaigns on getting things done ‘the proper way’.

Serving Yorkshire Tea from a converted ice cream van.

Although not a new brand, their marketing campaigns often involve tapping into current events or using relevant celebrities to engage their customers in a memorable way. The renowned tea brand, Yorkshire Tea, is well known for doing justice with its marketing. It may help to see some examples in action. One that hopefully makes them take action in the way you want them to.

Brand activation is the important process of presenting your brand and creating a connection with your audience. Why is brand activation important?Īs with most areas of digital marketing, brand activation is crucial as it helps you to stand out in a saturated market.įor example, if your brand is new, you know your audience well, but they’re yet to know you. In doing so, it makes you known to potential customers. Whether it’s through an event, a campaign, or an email - whatever it may be - brand activation opens the door for your customers to engage with you directly. Your brand needs to be activated before it can start progressing. Even if you have the best branding and the best products, there’s no point in any of it if people don’t even know you exist. If nobody knows who you are, they’re not aware of you. Put simply brand activation is any interaction where a brand drives a customer to take action. In this article, we’ll be looking at what brand activation means, why it’s essential and some examples.